!function(t,e,i,s){function n(e,i){this.settings=null,this.options=t.extend({},n.Defaults,i),this.$element=t(e),this._handlers={},this._plugins={},this._supress={},this._current=null,this._speed=null,this._coordinates=[],this._breakpoint=null,this._width=null,this._items=[],this._clones=[],this._mergers=[],this._widths=[],this._invalidated={},this._pipe=[],this._drag={time:null,target:null,pointer:null,stage:{start:null,current:null},direction:null},this._states={current:{},tags:{initializing:["busy"],animating:["busy"],dragging:["interacting"]}},t.each(["onResize","onThrottledResize"],t.proxy(function(e,i){this._handlers[i]=t.proxy(this[i],this)},this)),t.each(n.Plugins,t.proxy(function(t,e){this._plugins[t[0].toLowerCase()+t.slice(1)]=new e(this)},this)),t.each(n.Workers,t.proxy(function(e,i){this._pipe.push({filter:i.filter,run:t.proxy(i.run,this)})},this)),this.setup(),this.initialize()}n.Defaults={items:3,loop:!1,center:!1,rewind:!1,mouseDrag:!0,touchDrag:!0,pullDrag:!0,freeDrag:!1,margin:0,stagePadding:0,merge:!1,mergeFit:!0,autoWidth:!1,startPosition:0,rtl:!1,smartSpeed:250,fluidSpeed:!1,dragEndSpeed:!1,responsive:{},responsiveRefreshRate:200,responsiveBaseElement:e,fallbackEasing:"swing",info:!1,nestedItemSelector:!1,itemElement:"div",stageElement:"div",refreshClass:"owl-refresh",loadedClass:"owl-loaded",loadingClass:"owl-loading",rtlClass:"owl-rtl",responsiveClass:"owl-responsive",dragClass:"owl-drag",itemClass:"owl-item",stageClass:"owl-stage",stageOuterClass:"owl-stage-outer",grabClass:"owl-grab"},n.Width={Default:"default",Inner:"inner",Outer:"outer"},n.Type={Event:"event",State:"state"},n.Plugins={},n.Workers=[{filter:["width","settings"],run:function(){this._width=this.$element.width()}},{filter:["width","items","settings"],run:function(t){t.current=this._items&&this._items[this.relative(this._current)]}},{filter:["items","settings"],run:function(){this.$stage.children(".cloned").remove()}},{filter:["width","items","settings"],run:function(t){var e=this.settings.margin||"",i=!this.settings.autoWidth,s=this.settings.rtl,n={width:"auto","margin-left":s?e:"","margin-right":s?"":e};!i&&this.$stage.children().css(n),t.css=n}},{filter:["width","items","settings"],run:function(t){var e=(this.width()/this.settings.items).toFixed(3)-this.settings.margin,i=null,s=this._items.length,n=!this.settings.autoWidth,o=[];for(t.items={merge:!1,width:e};s--;)i=this._mergers[s],i=this.settings.mergeFit&&Math.min(i,this.settings.items)||i,t.items.merge=i>1||t.items.merge,o[s]=n?e*i:this._items[s].width();this._widths=o}},{filter:["items","settings"],run:function(){var e=[],i=this._items,s=this.settings,n=Math.max(2*s.items,4),o=2*Math.ceil(i.length/2),r=s.loop&&i.length?s.rewind?n:Math.max(n,o):0,a="",h="";for(r/=2;r--;)e.push(this.normalize(e.length/2,!0)),a+=i[e[e.length-1]][0].outerHTML,e.push(this.normalize(i.length-1-(e.length-1)/2,!0)),h=i[e[e.length-1]][0].outerHTML+h;this._clones=e,t(a).addClass("cloned").appendTo(this.$stage),t(h).addClass("cloned").prependTo(this.$stage)}},{filter:["width","items","settings"],run:function(){for(var t=this.settings.rtl?1:-1,e=this._clones.length+this._items.length,i=-1,s=0,n=0,o=[];++ii;i++)t=this._coordinates[i-1]||0,e=Math.abs(this._coordinates[i])+o*n,(this.op(t,"<=",r)&&this.op(t,">",a)||this.op(e,"<",r)&&this.op(e,">",a))&&h.push(i);this.$stage.children(".active").removeClass("active"),this.$stage.children(":eq("+h.join("), :eq(")+")").addClass("active"),this.settings.center&&(this.$stage.children(".center").removeClass("center"),this.$stage.children().eq(this.current()).addClass("center"))}}],n.prototype.initialize=function(){if(this.enter("initializing"),this.trigger("initialize"),this.$element.toggleClass(this.settings.rtlClass,this.settings.rtl),this.settings.autoWidth&&!this.is("pre-loading")){var e,i,n;e=this.$element.find("img"),i=this.settings.nestedItemSelector?"."+this.settings.nestedItemSelector:s,n=this.$element.children(i).width(),e.length&&0>=n&&this.preloadAutoWidthImages(e)}this.$element.addClass(this.options.loadingClass),this.$stage=t("<"+this.settings.stageElement+' class="'+this.settings.stageClass+'"/>').wrap('
'),this.$element.append(this.$stage.parent()),this.replace(this.$element.children().not(this.$stage.parent())),this.$element.is(":visible")?this.refresh():this.invalidate("width"),this.$element.removeClass(this.options.loadingClass).addClass(this.options.loadedClass),this.registerEventHandlers(),this.leave("initializing"),this.trigger("initialized")},n.prototype.setup=function(){var e=this.viewport(),i=this.options.responsive,s=-1,n=null;i?(t.each(i,function(t){e>=t&&t>s&&(s=Number(t))}),n=t.extend({},this.options,i[s]),delete n.responsive,n.responsiveClass&&this.$element.attr("class",this.$element.attr("class").replace(new RegExp("("+this.options.responsiveClass+"-)\\S+\\s","g"),"$1"+s))):n=t.extend({},this.options),(null===this.settings||this._breakpoint!==s)&&(this.trigger("change",{property:{name:"settings",value:n}}),this._breakpoint=s,this.settings=n,this.invalidate("settings"),this.trigger("changed",{property:{name:"settings",value:this.settings}}))},n.prototype.optionsLogic=function(){this.settings.autoWidth&&(this.settings.stagePadding=!1,this.settings.merge=!1)},n.prototype.prepare=function(e){var i=this.trigger("prepare",{content:e});return i.data||(i.data=t("<"+this.settings.itemElement+"/>").addClass(this.options.itemClass).append(e)),this.trigger("prepared",{content:i.data}),i.data},n.prototype.update=function(){for(var e=0,i=this._pipe.length,s=t.proxy(function(t){return this[t]},this._invalidated),n={};i>e;)(this._invalidated.all||t.grep(this._pipe[e].filter,s).length>0)&&this._pipe[e].run(n),e++;this._invalidated={},!this.is("valid")&&this.enter("valid")},n.prototype.width=function(t){switch(t=t||n.Width.Default){case n.Width.Inner:case n.Width.Outer:return this._width;default:return this._width-2*this.settings.stagePadding+this.settings.margin}},n.prototype.refresh=function(){this.enter("refreshing"),this.trigger("refresh"),this.setup(),this.optionsLogic(),this.$element.addClass(this.options.refreshClass),this.update(),this.$element.removeClass(this.options.refreshClass),this.leave("refreshing"),this.trigger("refreshed")},n.prototype.onThrottledResize=function(){e.clearTimeout(this.resizeTimer),this.resizeTimer=e.setTimeout(this._handlers.onResize,this.settings.responsiveRefreshRate)},n.prototype.onResize=function(){return this._items.length?this._width===this.$element.width()?!1:this.$element.is(":visible")?(this.enter("resizing"),this.trigger("resize").isDefaultPrevented()?(this.leave("resizing"),!1):(this.invalidate("width"),this.refresh(),this.leave("resizing"),void this.trigger("resized"))):!1:!1},n.prototype.registerEventHandlers=function(){t.support.transition&&this.$stage.on(t.support.transition.end+".owl.core",t.proxy(this.onTransitionEnd,this)),this.settings.responsive!==!1&&this.on(e,"resize",this._handlers.onThrottledResize),this.settings.mouseDrag&&(this.$element.addClass(this.options.dragClass),this.$stage.on("mousedown.owl.core",t.proxy(this.onDragStart,this)),this.$stage.on("dragstart.owl.core selectstart.owl.core",function(){return!1})),this.settings.touchDrag&&(this.$stage.on("touchstart.owl.core",t.proxy(this.onDragStart,this)),this.$stage.on("touchcancel.owl.core",t.proxy(this.onDragEnd,this)))},n.prototype.onDragStart=function(e){var s=null;3!==e.which&&(t.support.transform?(s=this.$stage.css("transform").replace(/.*\(|\)| /g,"").split(","),s={x:s[16===s.length?12:4],y:s[16===s.length?13:5]}):(s=this.$stage.position(),s={x:this.settings.rtl?s.left+this.$stage.width()-this.width()+this.settings.margin:s.left,y:s.top}),this.is("animating")&&(t.support.transform?this.animate(s.x):this.$stage.stop(),this.invalidate("position")),this.$element.toggleClass(this.options.grabClass,"mousedown"===e.type),this.speed(0),this._drag.time=(new Date).getTime(),this._drag.target=t(e.target),this._drag.stage.start=s,this._drag.stage.current=s,this._drag.pointer=this.pointer(e),t(i).on("mouseup.owl.core touchend.owl.core",t.proxy(this.onDragEnd,this)),t(i).one("mousemove.owl.core touchmove.owl.core",t.proxy(function(e){var s=this.difference(this._drag.pointer,this.pointer(e));t(i).on("mousemove.owl.core touchmove.owl.core",t.proxy(this.onDragMove,this)),Math.abs(s.x)0^this.settings.rtl?"left":"right";t(i).off(".owl.core"),this.$element.removeClass(this.options.grabClass),(0!==s.x&&this.is("dragging")||!this.is("valid"))&&(this.speed(this.settings.dragEndSpeed||this.settings.smartSpeed),this.current(this.closest(n.x,0!==s.x?o:this._drag.direction)),this.invalidate("position"),this.update(),this._drag.direction=o,(Math.abs(s.x)>3||(new Date).getTime()-this._drag.time>300)&&this._drag.target.one("click.owl.core",function(){return!1})),this.is("dragging")&&(this.leave("dragging"),this.trigger("dragged"))},n.prototype.closest=function(e,i){var s=-1,n=30,o=this.width(),r=this.coordinates();return this.settings.freeDrag||t.each(r,t.proxy(function(t,a){return e>a-n&&a+n>e?s=t:this.op(e,"<",a)&&this.op(e,">",r[t+1]||a-o)&&(s="left"===i?t+1:t),-1===s},this)),this.settings.loop||(this.op(e,">",r[this.minimum()])?s=e=this.minimum():this.op(e,"<",r[this.maximum()])&&(s=e=this.maximum())),s},n.prototype.animate=function(e){var i=this.speed()>0;this.is("animating")&&this.onTransitionEnd(),i&&(this.enter("animating"),this.trigger("translate")),t.support.transform3d&&t.support.transition?this.$stage.css({transform:"translate3d("+e+"px,0px,0px)",transition:this.speed()/1e3+"s"}):i?this.$stage.animate({left:e+"px"},this.speed(),this.settings.fallbackEasing,t.proxy(this.onTransitionEnd,this)):this.$stage.css({left:e+"px"})},n.prototype.is=function(t){return this._states.current[t]&&this._states.current[t]>0},n.prototype.current=function(t){if(t===s)return this._current;if(0===this._items.length)return s;if(t=this.normalize(t),this._current!==t){var e=this.trigger("change",{property:{name:"position",value:t}});e.data!==s&&(t=this.normalize(e.data)),this._current=t,this.invalidate("position"),this.trigger("changed",{property:{name:"position",value:this._current}})}return this._current},n.prototype.invalidate=function(e){return"string"===t.type(e)&&(this._invalidated[e]=!0,this.is("valid")&&this.leave("valid")),t.map(this._invalidated,function(t,e){return e})},n.prototype.reset=function(t){t=this.normalize(t),t!==s&&(this._speed=0,this._current=t,this.suppress(["translate","translated"]),this.animate(this.coordinates(t)),this.release(["translate","translated"]))},n.prototype.normalize=function(e,i){var n=this._items.length,o=i?0:this._clones.length;return!t.isNumeric(e)||1>n?e=s:(0>e||e>=n+o)&&(e=((e-o/2)%n+n)%n+o/2),e},n.prototype.relative=function(t){return t-=this._clones.length/2,this.normalize(t,!0)},n.prototype.maximum=function(t){var e,i=this.settings,s=this._coordinates.length,n=Math.abs(this._coordinates[s-1])-this._width,o=-1;if(i.loop)s=this._clones.length/2+this._items.length-1;else if(i.autoWidth||i.merge)for(;s-o>1;)Math.abs(this._coordinates[e=s+o>>1])0)-(0>n),r=this._items.length,a=this.minimum(),h=this.maximum();this.settings.loop?(!this.settings.rewind&&Math.abs(n)>r/2&&(n+=-1*o*r),t=i+n,s=((t-a)%r+r)%r+a,s!==t&&h>=s-n&&s-n>0&&(i=s-n,t=s,this.reset(i))):this.settings.rewind?(h+=1,t=(t%h+h)%h):t=Math.max(a,Math.min(h,t)),this.speed(this.duration(i,t,e)),this.current(t),this.$element.is(":visible")&&this.update()},n.prototype.next=function(t){t=t||!1,this.to(this.relative(this.current())+1,t)},n.prototype.prev=function(t){t=t||!1,this.to(this.relative(this.current())-1,t)},n.prototype.onTransitionEnd=function(t){return t!==s&&(t.stopPropagation(),(t.target||t.srcElement||t.originalTarget)!==this.$stage.get(0))?!1:(this.leave("animating"),void this.trigger("translated"))},n.prototype.viewport=function(){var s;if(this.options.responsiveBaseElement!==e)s=t(this.options.responsiveBaseElement).width();else if(e.innerWidth)s=e.innerWidth;else{if(!i.documentElement||!i.documentElement.clientWidth)throw"Can not detect viewport width.";s=i.documentElement.clientWidth}return s},n.prototype.replace=function(e){this.$stage.empty(),this._items=[],e&&(e=e instanceof jQuery?e:t(e)),this.settings.nestedItemSelector&&(e=e.find("."+this.settings.nestedItemSelector)),e.filter(function(){return 1===this.nodeType}).each(t.proxy(function(t,e){e=this.prepare(e),this.$stage.append(e),this._items.push(e),this._mergers.push(1*e.find("[data-merge]").andSelf("[data-merge]").attr("data-merge")||1)},this)),this.reset(t.isNumeric(this.settings.startPosition)?this.settings.startPosition:0),this.invalidate("items")},n.prototype.add=function(e,i){var n=this.relative(this._current);i=i===s?this._items.length:this.normalize(i,!0),e=e instanceof jQuery?e:t(e),this.trigger("add",{content:e,position:i}),e=this.prepare(e),0===this._items.length||i===this._items.length?(0===this._items.length&&this.$stage.append(e),0!==this._items.length&&this._items[i-1].after(e),this._items.push(e),this._mergers.push(1*e.find("[data-merge]").andSelf("[data-merge]").attr("data-merge")||1)):(this._items[i].before(e),this._items.splice(i,0,e),this._mergers.splice(i,0,1*e.find("[data-merge]").andSelf("[data-merge]").attr("data-merge")||1)),this._items[n]&&this.reset(this._items[n].index()),this.invalidate("items"),this.trigger("added",{content:e,position:i})},n.prototype.remove=function(t){t=this.normalize(t,!0),t!==s&&(this.trigger("remove",{content:this._items[t],position:t}),this._items[t].remove(),this._items.splice(t,1),this._mergers.splice(t,1),this.invalidate("items"),this.trigger("removed",{content:null,position:t}))},n.prototype.preloadAutoWidthImages=function(e){e.each(t.proxy(function(e,i){this.enter("pre-loading"),i=t(i),t(new Image).one("load",t.proxy(function(t){i.attr("src",t.target.src),i.css("opacity",1),this.leave("pre-loading"),!this.is("pre-loading")&&!this.is("initializing")&&this.refresh()},this)).attr("src",i.attr("src")||i.attr("data-src")||i.attr("data-src-retina"))},this))},n.prototype.destroy=function(){this.$element.off(".owl.core"),this.$stage.off(".owl.core"),t(i).off(".owl.core"),this.settings.responsive!==!1&&(e.clearTimeout(this.resizeTimer),this.off(e,"resize",this._handlers.onThrottledResize));for(var s in this._plugins)this._plugins[s].destroy();this.$stage.children(".cloned").remove(),this.$stage.unwrap(),this.$stage.children().contents().unwrap(),this.$stage.children().unwrap(),this.$element.removeClass(this.options.refreshClass).removeClass(this.options.loadingClass).removeClass(this.options.loadedClass).removeClass(this.options.rtlClass).removeClass(this.options.dragClass).removeClass(this.options.grabClass).attr("class",this.$element.attr("class").replace(new RegExp(this.options.responsiveClass+"-\\S+\\s","g"),"")).removeData("owl.vccarousel")},n.prototype.op=function(t,e,i){var s=this.settings.rtl;switch(e){case"<":return s?t>i:i>t;case">":return s?i>t:t>i;case">=":return s?i>=t:t>=i;case"<=":return s?t>=i:i>=t}},n.prototype.on=function(t,e,i,s){t.addEventListener?t.addEventListener(e,i,s):t.attachEvent&&t.attachEvent("on"+e,i)},n.prototype.off=function(t,e,i,s){t.removeEventListener?t.removeEventListener(e,i,s):t.detachEvent&&t.detachEvent("on"+e,i)},n.prototype.trigger=function(e,i,s,o,r){var a={item:{count:this._items.length,index:this.current()}},h=t.camelCase(t.grep(["on",e,s],function(t){return t}).join("-").toLowerCase()),l=t.Event([e,"owl",s||"vccarousel"].join(".").toLowerCase(),t.extend({relatedTarget:this},a,i));return this._supress[e]||(t.each(this._plugins,function(t,e){e.onTrigger&&e.onTrigger(l)}),this.register({type:n.Type.Event,name:e}),this.$element.trigger(l),this.settings&&"function"==typeof this.settings[h]&&this.settings[h].call(this,l)),l},n.prototype.enter=function(e){t.each([e].concat(this._states.tags[e]||[]),t.proxy(function(t,e){this._states.current[e]===s&&(this._states.current[e]=0),this._states.current[e]++},this))},n.prototype.leave=function(e){t.each([e].concat(this._states.tags[e]||[]),t.proxy(function(t,e){this._states.current[e]--},this))},n.prototype.register=function(e){if(e.type===n.Type.Event){if(t.event.special[e.name]||(t.event.special[e.name]={}),!t.event.special[e.name].owl){var i=t.event.special[e.name]._default;t.event.special[e.name]._default=function(t){return!i||!i.apply||t.namespace&&-1!==t.namespace.indexOf("owl")?t.namespace&&t.namespace.indexOf("owl")>-1:i.apply(this,arguments)},t.event.special[e.name].owl=!0}}else e.type===n.Type.State&&(this._states.tags[e.name]?this._states.tags[e.name]=this._states.tags[e.name].concat(e.tags):this._states.tags[e.name]=e.tags,this._states.tags[e.name]=t.grep(this._states.tags[e.name],t.proxy(function(i,s){return t.inArray(i,this._states.tags[e.name])===s},this)))},n.prototype.suppress=function(e){t.each(e,t.proxy(function(t,e){this._supress[e]=!0},this))},n.prototype.release=function(e){t.each(e,t.proxy(function(t,e){delete this._supress[e]},this))},n.prototype.pointer=function(t){var i={x:null,y:null};return t=t.originalEvent||t||e.event,t=t.touches&&t.touches.length?t.touches[0]:t.changedTouches&&t.changedTouches.length?t.changedTouches[0]:t,t.pageX?(i.x=t.pageX,i.y=t.pageY):(i.x=t.clientX,i.y=t.clientY),i},n.prototype.difference=function(t,e){return{x:t.x-e.x,y:t.y-e.y}},t.fn.vcOwlCarousel=function(e){var i=Array.prototype.slice.call(arguments,1);return this.each(function(){var s=t(this),o=s.data("owl.vccarousel");o||(o=new n(this,"object"==typeof e&&e),s.data("owl.vccarousel",o),t.each(["next","prev","to","destroy","refresh","replace","add","remove"],function(e,i){o.register({type:n.Type.Event,name:i}),o.$element.on(i+".owl.vccarousel.core",t.proxy(function(t){t.namespace&&t.relatedTarget!==this&&(this.suppress([i]),o[i].apply(this,[].slice.call(arguments,1)),this.release([i]))},o))})),"string"==typeof e&&"_"!==e.charAt(0)&&o[e].apply(o,i)})},t.fn.vcOwlCarousel.Constructor=n}(window.Zepto||window.jQuery,window,document),function(t,e,i,s){var n=function(e){this._core=e,this._interval=null,this._visible=null,this._handlers={"initialized.owl.vccarousel":t.proxy(function(t){t.namespace&&this._core.settings.autoRefresh&&this.watch()},this)},this._core.options=t.extend({},n.Defaults,this._core.options),this._core.$element.on(this._handlers)};n.Defaults={autoRefresh:!0,autoRefreshInterval:500},n.prototype.watch=function(){this._interval||(this._visible=this._core.$element.is(":visible"),this._interval=e.setInterval(t.proxy(this.refresh,this),this._core.settings.autoRefreshInterval))},n.prototype.refresh=function(){this._core.$element.is(":visible")!==this._visible&&(this._visible=!this._visible,this._core.$element.toggleClass("owl-hidden",!this._visible),this._visible&&this._core.invalidate("width")&&this._core.refresh())},n.prototype.destroy=function(){var t,i;e.clearInterval(this._interval);for(t in this._handlers)this._core.$element.off(t,this._handlers[t]);for(i in Object.getOwnPropertyNames(this))"function"!=typeof this[i]&&(this[i]=null)},t.fn.vcOwlCarousel.Constructor.Plugins.AutoRefresh=n}(window.Zepto||window.jQuery,window,document),function(t,e,i,s){var n=function(e){this._core=e,this._loaded=[],this._handlers={"initialized.owl.vccarousel change.owl.vccarousel":t.proxy(function(e){if(e.namespace&&this._core.settings&&this._core.settings.lazyLoad&&(e.property&&"position"==e.property.name||"initialized"==e.type))for(var i=this._core.settings,s=i.center&&Math.ceil(i.items/2)||i.items,n=i.center&&-1*s||0,o=(e.property&&e.property.value||this._core.current())+n,r=this._core.clones().length,a=t.proxy(function(t,e){this.load(e)},this);n++-1||(n.each(t.proxy(function(i,s){var n,o=t(s),r=e.devicePixelRatio>1&&o.attr("data-src-retina")||o.attr("data-src");this._core.trigger("load",{element:o,url:r},"lazy"),o.is("img")?o.one("load.owl.lazy",t.proxy(function(){o.css("opacity",1),this._core.trigger("loaded",{element:o,url:r},"lazy")},this)).attr("src",r):(n=new Image,n.onload=t.proxy(function(){o.css({"background-image":"url("+r+")",opacity:"1"}),this._core.trigger("loaded",{element:o,url:r},"lazy")},this),n.src=r)},this)),this._loaded.push(s.get(0)))},n.prototype.destroy=function(){var t,e;for(t in this.handlers)this._core.$element.off(t,this.handlers[t]);for(e in Object.getOwnPropertyNames(this))"function"!=typeof this[e]&&(this[e]=null)},t.fn.vcOwlCarousel.Constructor.Plugins.Lazy=n}(window.Zepto||window.jQuery,window,document),function(t,e,i,s){var n=function(e){this._core=e,this._handlers={"initialized.owl.vccarousel refreshed.owl.vccarousel":t.proxy(function(t){t.namespace&&this._core.settings.autoHeight&&this.update()},this),"changed.owl.vccarousel":t.proxy(function(t){t.namespace&&this._core.settings.autoHeight&&"position"==t.property.name&&this.update()},this),"loaded.owl.lazy":t.proxy(function(t){t.namespace&&this._core.settings.autoHeight&&t.element.closest("."+this._core.settings.itemClass).index()===this._core.current()&&this.update()},this)},this._core.options=t.extend({},n.Defaults,this._core.options),this._core.$element.on(this._handlers)};n.Defaults={autoHeight:!1,autoHeightClass:"owl-height"},n.prototype.update=function(){this._core.$stage.parent().height(this._core.$stage.children().eq(this._core.current()).height()).addClass(this._core.settings.autoHeightClass)},n.prototype.destroy=function(){var t,e;for(t in this._handlers)this._core.$element.off(t,this._handlers[t]);for(e in Object.getOwnPropertyNames(this))"function"!=typeof this[e]&&(this[e]=null)},t.fn.vcOwlCarousel.Constructor.Plugins.AutoHeight=n}(window.Zepto||window.jQuery,window,document),function(t,e,i,s){var n=function(e){this._core=e,this._videos={},this._playing=null,this._handlers={"initialized.owl.vccarousel":t.proxy(function(t){t.namespace&&this._core.register({type:"state",name:"playing",tags:["interacting"]})},this),"resize.owl.vccarousel":t.proxy(function(t){t.namespace&&this._core.settings.video&&this.isInFullScreen()&&t.preventDefault()},this),"refreshed.owl.vccarousel":t.proxy(function(t){t.namespace&&this._core.is("resizing")&&this._core.$stage.find(".cloned .owl-video-frame").remove()},this),"changed.owl.vccarousel":t.proxy(function(t){t.namespace&&"position"===t.property.name&&this._playing&&this.stop()},this),"prepared.owl.vccarousel":t.proxy(function(e){if(e.namespace){var i=t(e.content).find(".owl-video");i.length&&(i.css("display","none"),this.fetch(i,t(e.content)))}},this)},this._core.options=t.extend({},n.Defaults,this._core.options),this._core.$element.on(this._handlers),this._core.$element.on("click.owl.video",".owl-video-play-icon",t.proxy(function(t){this.play(t)},this))};n.Defaults={video:!1,videoHeight:!1,videoWidth:!1},n.prototype.fetch=function(t,e){var i=t.attr("data-vimeo-id")?"vimeo":"youtube",s=t.attr("data-vimeo-id")||t.attr("data-youtube-id"),n=t.attr("data-width")||this._core.settings.videoWidth,o=t.attr("data-height")||this._core.settings.videoHeight,r=t.attr("href");if(!r)throw new Error("Missing video URL.");if(s=r.match(/(http:|https:|)\/\/(player.|www.)?(vimeo\.com|youtu(be\.com|\.be|be\.googleapis\.com))\/(video\/|embed\/|watch\?v=|v\/)?([A-Za-z0-9._%-]*)(\&\S+)?/),s[3].indexOf("youtu")>-1)i="youtube";else{if(!(s[3].indexOf("vimeo")>-1))throw new Error("Video URL not 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t,e,i,s=this._core.clones().length/2,n=s+this._core.items().length,o=this._core.maximum(!0),r=this._core.settings,a=r.center||r.autoWidth||r.dotsData?1:r.dotsEach||r.items;if("page"!==r.slideBy&&(r.slideBy=Math.min(r.slideBy,r.items)),r.dots||"page"==r.slideBy)for(this._pages=[],t=s,e=0,i=0;n>t;t++){if(e>=a||0===e){if(this._pages.push({start:Math.min(o,t-s),end:t-s+a-1}),Math.min(o,t-s)===o)break;e=0,++i}e+=this._core.mergers(this._core.relative(t))}},n.prototype.draw=function(){var e,i=this._core.settings,s=this._core.items().length<=i.items,n=this._core.relative(this._core.current()),o=i.loop||i.rewind;this._controls.$relative.toggleClass("disabled",!i.nav||s),i.nav&&(this._controls.$previous.toggleClass("disabled",!o&&n<=this._core.minimum(!0)),this._controls.$next.toggleClass("disabled",!o&&n>=this._core.maximum(!0))),this._controls.$absolute.toggleClass("disabled",!i.dots||s),i.dots&&(e=this._pages.length-this._controls.$absolute.children().length,i.dotsData&&0!==e?this._controls.$absolute.html(this._templates.join("")):e>0?this._controls.$absolute.append(new Array(e+1).join(this._templates[0])):0>e&&this._controls.$absolute.children().slice(e).remove(),this._controls.$absolute.find(".active").removeClass("active"),this._controls.$absolute.children().eq(t.inArray(this.current(),this._pages)).addClass("active"))},n.prototype.onTrigger=function(e){var i=this._core.settings;e.page={index:t.inArray(this.current(),this._pages),count:this._pages.length,size:i&&(i.center||i.autoWidth||i.dotsData?1:i.dotsEach||i.items)}},n.prototype.current=function(){var e=this._core.relative(this._core.current());return t.grep(this._pages,t.proxy(function(t,i){return t.start<=e&&t.end>=e},this)).pop()},n.prototype.getPosition=function(e){var i,s,n=this._core.settings;return"page"==n.slideBy?(i=t.inArray(this.current(),this._pages),s=this._pages.length,e?++i:--i,i=this._pages[(i%s+s)%s].start):(i=this._core.relative(this._core.current()),s=this._core.items().length,e?i+=n.slideBy:i-=n.slideBy),i},n.prototype.next=function(e){t.proxy(this._overrides.to,this._core)(this.getPosition(!0),e)},n.prototype.prev=function(e){t.proxy(this._overrides.to,this._core)(this.getPosition(!1),e)},n.prototype.to=function(e,i,s){var n;s?t.proxy(this._overrides.to,this._core)(e,i):(n=this._pages.length,t.proxy(this._overrides.to,this._core)(this._pages[(e%n+n)%n].start,i))},t.fn.vcOwlCarousel.Constructor.Plugins.Navigation=n}(window.Zepto||window.jQuery,window,document),function(t,e,i,s){"use strict";var n=function(i){this._core=i,this._hashes={},this.$element=this._core.$element,this._handlers={"initialized.owl.vccarousel":t.proxy(function(i){i.namespace&&"URLHash"===this._core.settings.startPosition&&t(e).trigger("hashchange.owl.navigation")},this),"prepared.owl.vccarousel":t.proxy(function(e){if(e.namespace){var i=t(e.content).find("[data-hash]").andSelf("[data-hash]").attr("data-hash");if(!i)return;this._hashes[i]=e.content}},this),"changed.owl.vccarousel":t.proxy(function(i){if(i.namespace&&"position"===i.property.name){var s=this._core.items(this._core.relative(this._core.current())),n=t.map(this._hashes,function(t,e){return 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!function(t,e,i,s){function n(e,i){this.settings=null,this.options=t.extend({},n.Defaults,i),this.$element=t(e),this._handlers={},this._plugins={},this._supress={},this._current=null,this._speed=null,this._coordinates=[],this._breakpoint=null,this._width=null,this._items=[],this._clones=[],this._mergers=[],this._widths=[],this._invalidated={},this._pipe=[],this._drag={time:null,target:null,pointer:null,stage:{start:null,current:null},direction:null},this._states={current:{},tags:{initializing:["busy"],animating:["busy"],dragging:["interacting"]}},t.each(["onResize","onThrottledResize"],t.proxy(function(e,i){this._handlers[i]=t.proxy(this[i],this)},this)),t.each(n.Plugins,t.proxy(function(t,e){this._plugins[t[0].toLowerCase()+t.slice(1)]=new 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e=this.settings.margin||"",i=!this.settings.autoWidth,s=this.settings.rtl,n={width:"auto","margin-left":s?e:"","margin-right":s?"":e};!i&&this.$stage.children().css(n),t.css=n}},{filter:["width","items","settings"],run:function(t){var e=(this.width()/this.settings.items).toFixed(3)-this.settings.margin,i=null,s=this._items.length,n=!this.settings.autoWidth,o=[];for(t.items={merge:!1,width:e};s--;)i=this._mergers[s],i=this.settings.mergeFit&&Math.min(i,this.settings.items)||i,t.items.merge=i>1||t.items.merge,o[s]=n?e*i:this._items[s].width();this._widths=o}},{filter:["items","settings"],run:function(){var e=[],i=this._items,s=this.settings,n=Math.max(2*s.items,4),o=2*Math.ceil(i.length/2),r=s.loop&&i.length?s.rewind?n:Math.max(n,o):0,a="",h="";for(r/=2;r--;)e.push(this.normalize(e.length/2,!0)),a+=i[e[e.length-1]][0].outerHTML,e.push(this.normalize(i.length-1-(e.length-1)/2,!0)),h=i[e[e.length-1]][0].outerHTML+h;this._clones=e,t(a).addClass("cloned").appendTo(this.$stage),t(h).addClass("cloned").prependTo(this.$stage)}},{filter:["width","items","settings"],run:function(){for(var t=this.settings.rtl?1:-1,e=this._clones.length+this._items.length,i=-1,s=0,n=0,o=[];++ii;i++)t=this._coordinates[i-1]||0,e=Math.abs(this._coordinates[i])+o*n,(this.op(t,"<=",r)&&this.op(t,">",a)||this.op(e,"<",r)&&this.op(e,">",a))&&h.push(i);this.$stage.children(".active").removeClass("active"),this.$stage.children(":eq("+h.join("), 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RegExp("("+this.options.responsiveClass+"-)\\S+\\s","g"),"$1"+s))):n=t.extend({},this.options),(null===this.settings||this._breakpoint!==s)&&(this.trigger("change",{property:{name:"settings",value:n}}),this._breakpoint=s,this.settings=n,this.invalidate("settings"),this.trigger("changed",{property:{name:"settings",value:this.settings}}))},n.prototype.optionsLogic=function(){this.settings.autoWidth&&(this.settings.stagePadding=!1,this.settings.merge=!1)},n.prototype.prepare=function(e){var i=this.trigger("prepare",{content:e});return i.data||(i.data=t("<"+this.settings.itemElement+"/>").addClass(this.options.itemClass).append(e)),this.trigger("prepared",{content:i.data}),i.data},n.prototype.update=function(){for(var e=0,i=this._pipe.length,s=t.proxy(function(t){return this[t]},this._invalidated),n={};i>e;)(this._invalidated.all||t.grep(this._pipe[e].filter,s).length>0)&&this._pipe[e].run(n),e++;this._invalidated={},!this.is("valid")&&this.enter("valid")},n.prototype.width=function(t){switch(t=t||n.Width.Default){case n.Width.Inner:case n.Width.Outer:return this._width;default:return this._width-2*this.settings.stagePadding+this.settings.margin}},n.prototype.refresh=function(){this.enter("refreshing"),this.trigger("refresh"),this.setup(),this.optionsLogic(),this.$element.addClass(this.options.refreshClass),this.update(),this.$element.removeClass(this.options.refreshClass),this.leave("refreshing"),this.trigger("refreshed")},n.prototype.onThrottledResize=function(){e.clearTimeout(this.resizeTimer),this.resizeTimer=e.setTimeout(this._handlers.onResize,this.settings.responsiveRefreshRate)},n.prototype.onResize=function(){return this._items.length?this._width===this.$element.width()?!1:this.$element.is(":visible")?(this.enter("resizing"),this.trigger("resize").isDefaultPrevented()?(this.leave("resizing"),!1):(this.invalidate("width"),this.refresh(),this.leave("resizing"),void this.trigger("resized"))):!1:!1},n.prototype.registerEventHandlers=function(){t.support.transition&&this.$stage.on(t.support.transition.end+".owl.core",t.proxy(this.onTransitionEnd,this)),this.settings.responsive!==!1&&this.on(e,"resize",this._handlers.onThrottledResize),this.settings.mouseDrag&&(this.$element.addClass(this.options.dragClass),this.$stage.on("mousedown.owl.core",t.proxy(this.onDragStart,this)),this.$stage.on("dragstart.owl.core selectstart.owl.core",function(){return!1})),this.settings.touchDrag&&(this.$stage.on("touchstart.owl.core",t.proxy(this.onDragStart,this)),this.$stage.on("touchcancel.owl.core",t.proxy(this.onDragEnd,this)))},n.prototype.onDragStart=function(e){var s=null;3!==e.which&&(t.support.transform?(s=this.$stage.css("transform").replace(/.*\(|\)| /g,"").split(","),s={x:s[16===s.length?12:4],y:s[16===s.length?13:5]}):(s=this.$stage.position(),s={x:this.settings.rtl?s.left+this.$stage.width()-this.width()+this.settings.margin:s.left,y:s.top}),this.is("animating")&&(t.support.transform?this.animate(s.x):this.$stage.stop(),this.invalidate("position")),this.$element.toggleClass(this.options.grabClass,"mousedown"===e.type),this.speed(0),this._drag.time=(new Date).getTime(),this._drag.target=t(e.target),this._drag.stage.start=s,this._drag.stage.current=s,this._drag.pointer=this.pointer(e),t(i).on("mouseup.owl.core touchend.owl.core",t.proxy(this.onDragEnd,this)),t(i).one("mousemove.owl.core touchmove.owl.core",t.proxy(function(e){var s=this.difference(this._drag.pointer,this.pointer(e));t(i).on("mousemove.owl.core touchmove.owl.core",t.proxy(this.onDragMove,this)),Math.abs(s.x)0^this.settings.rtl?"left":"right";t(i).off(".owl.core"),this.$element.removeClass(this.options.grabClass),(0!==s.x&&this.is("dragging")||!this.is("valid"))&&(this.speed(this.settings.dragEndSpeed||this.settings.smartSpeed),this.current(this.closest(n.x,0!==s.x?o:this._drag.direction)),this.invalidate("position"),this.update(),this._drag.direction=o,(Math.abs(s.x)>3||(new Date).getTime()-this._drag.time>300)&&this._drag.target.one("click.owl.core",function(){return!1})),this.is("dragging")&&(this.leave("dragging"),this.trigger("dragged"))},n.prototype.closest=function(e,i){var s=-1,n=30,o=this.width(),r=this.coordinates();return this.settings.freeDrag||t.each(r,t.proxy(function(t,a){return e>a-n&&a+n>e?s=t:this.op(e,"<",a)&&this.op(e,">",r[t+1]||a-o)&&(s="left"===i?t+1:t),-1===s},this)),this.settings.loop||(this.op(e,">",r[this.minimum()])?s=e=this.minimum():this.op(e,"<",r[this.maximum()])&&(s=e=this.maximum())),s},n.prototype.animate=function(e){var i=this.speed()>0;this.is("animating")&&this.onTransitionEnd(),i&&(this.enter("animating"),this.trigger("translate")),t.support.transform3d&&t.support.transition?this.$stage.css({transform:"translate3d("+e+"px,0px,0px)",transition:this.speed()/1e3+"s"}):i?this.$stage.animate({left:e+"px"},this.speed(),this.settings.fallbackEasing,t.proxy(this.onTransitionEnd,this)):this.$stage.css({left:e+"px"})},n.prototype.is=function(t){return this._states.current[t]&&this._states.current[t]>0},n.prototype.current=function(t){if(t===s)return this._current;if(0===this._items.length)return s;if(t=this.normalize(t),this._current!==t){var e=this.trigger("change",{property:{name:"position",value:t}});e.data!==s&&(t=this.normalize(e.data)),this._current=t,this.invalidate("position"),this.trigger("changed",{property:{name:"position",value:this._current}})}return this._current},n.prototype.invalidate=function(e){return"string"===t.type(e)&&(this._invalidated[e]=!0,this.is("valid")&&this.leave("valid")),t.map(this._invalidated,function(t,e){return e})},n.prototype.reset=function(t){t=this.normalize(t),t!==s&&(this._speed=0,this._current=t,this.suppress(["translate","translated"]),this.animate(this.coordinates(t)),this.release(["translate","translated"]))},n.prototype.normalize=function(e,i){var n=this._items.length,o=i?0:this._clones.length;return!t.isNumeric(e)||1>n?e=s:(0>e||e>=n+o)&&(e=((e-o/2)%n+n)%n+o/2),e},n.prototype.relative=function(t){return t-=this._clones.length/2,this.normalize(t,!0)},n.prototype.maximum=function(t){var e,i=this.settings,s=this._coordinates.length,n=Math.abs(this._coordinates[s-1])-this._width,o=-1;if(i.loop)s=this._clones.length/2+this._items.length-1;else if(i.autoWidth||i.merge)for(;s-o>1;)Math.abs(this._coordinates[e=s+o>>1])0)-(0>n),r=this._items.length,a=this.minimum(),h=this.maximum();this.settings.loop?(!this.settings.rewind&&Math.abs(n)>r/2&&(n+=-1*o*r),t=i+n,s=((t-a)%r+r)%r+a,s!==t&&h>=s-n&&s-n>0&&(i=s-n,t=s,this.reset(i))):this.settings.rewind?(h+=1,t=(t%h+h)%h):t=Math.max(a,Math.min(h,t)),this.speed(this.duration(i,t,e)),this.current(t),this.$element.is(":visible")&&this.update()},n.prototype.next=function(t){t=t||!1,this.to(this.relative(this.current())+1,t)},n.prototype.prev=function(t){t=t||!1,this.to(this.relative(this.current())-1,t)},n.prototype.onTransitionEnd=function(t){return t!==s&&(t.stopPropagation(),(t.target||t.srcElement||t.originalTarget)!==this.$stage.get(0))?!1:(this.leave("animating"),void this.trigger("translated"))},n.prototype.viewport=function(){var s;if(this.options.responsiveBaseElement!==e)s=t(this.options.responsiveBaseElement).width();else if(e.innerWidth)s=e.innerWidth;else{if(!i.documentElement||!i.documentElement.clientWidth)throw"Can not detect viewport width.";s=i.documentElement.clientWidth}return s},n.prototype.replace=function(e){this.$stage.empty(),this._items=[],e&&(e=e instanceof jQuery?e:t(e)),this.settings.nestedItemSelector&&(e=e.find("."+this.settings.nestedItemSelector)),e.filter(function(){return 1===this.nodeType}).each(t.proxy(function(t,e){e=this.prepare(e),this.$stage.append(e),this._items.push(e),this._mergers.push(1*e.find("[data-merge]").andSelf("[data-merge]").attr("data-merge")||1)},this)),this.reset(t.isNumeric(this.settings.startPosition)?this.settings.startPosition:0),this.invalidate("items")},n.prototype.add=function(e,i){var n=this.relative(this._current);i=i===s?this._items.length:this.normalize(i,!0),e=e instanceof jQuery?e:t(e),this.trigger("add",{content:e,position:i}),e=this.prepare(e),0===this._items.length||i===this._items.length?(0===this._items.length&&this.$stage.append(e),0!==this._items.length&&this._items[i-1].after(e),this._items.push(e),this._mergers.push(1*e.find("[data-merge]").andSelf("[data-merge]").attr("data-merge")||1)):(this._items[i].before(e),this._items.splice(i,0,e),this._mergers.splice(i,0,1*e.find("[data-merge]").andSelf("[data-merge]").attr("data-merge")||1)),this._items[n]&&this.reset(this._items[n].index()),this.invalidate("items"),this.trigger("added",{content:e,position:i})},n.prototype.remove=function(t){t=this.normalize(t,!0),t!==s&&(this.trigger("remove",{content:this._items[t],position:t}),this._items[t].remove(),this._items.splice(t,1),this._mergers.splice(t,1),this.invalidate("items"),this.trigger("removed",{content:null,position:t}))},n.prototype.preloadAutoWidthImages=function(e){e.each(t.proxy(function(e,i){this.enter("pre-loading"),i=t(i),t(new Image).one("load",t.proxy(function(t){i.attr("src",t.target.src),i.css("opacity",1),this.leave("pre-loading"),!this.is("pre-loading")&&!this.is("initializing")&&this.refresh()},this)).attr("src",i.attr("src")||i.attr("data-src")||i.attr("data-src-retina"))},this))},n.prototype.destroy=function(){this.$element.off(".owl.core"),this.$stage.off(".owl.core"),t(i).off(".owl.core"),this.settings.responsive!==!1&&(e.clearTimeout(this.resizeTimer),this.off(e,"resize",this._handlers.onThrottledResize));for(var s in this._plugins)this._plugins[s].destroy();this.$stage.children(".cloned").remove(),this.$stage.unwrap(),this.$stage.children().contents().unwrap(),this.$stage.children().unwrap(),this.$element.removeClass(this.options.refreshClass).removeClass(this.options.loadingClass).removeClass(this.options.loadedClass).removeClass(this.options.rtlClass).removeClass(this.options.dragClass).removeClass(this.options.grabClass).attr("class",this.$element.attr("class").replace(new RegExp(this.options.responsiveClass+"-\\S+\\s","g"),"")).removeData("owl.vccarousel")},n.prototype.op=function(t,e,i){var s=this.settings.rtl;switch(e){case"<":return s?t>i:i>t;case">":return s?i>t:t>i;case">=":return s?i>=t:t>=i;case"<=":return s?t>=i:i>=t}},n.prototype.on=function(t,e,i,s){t.addEventListener?t.addEventListener(e,i,s):t.attachEvent&&t.attachEvent("on"+e,i)},n.prototype.off=function(t,e,i,s){t.removeEventListener?t.removeEventListener(e,i,s):t.detachEvent&&t.detachEvent("on"+e,i)},n.prototype.trigger=function(e,i,s,o,r){var a={item:{count:this._items.length,index:this.current()}},h=t.camelCase(t.grep(["on",e,s],function(t){return t}).join("-").toLowerCase()),l=t.Event([e,"owl",s||"vccarousel"].join(".").toLowerCase(),t.extend({relatedTarget:this},a,i));return this._supress[e]||(t.each(this._plugins,function(t,e){e.onTrigger&&e.onTrigger(l)}),this.register({type:n.Type.Event,name:e}),this.$element.trigger(l),this.settings&&"function"==typeof this.settings[h]&&this.settings[h].call(this,l)),l},n.prototype.enter=function(e){t.each([e].concat(this._states.tags[e]||[]),t.proxy(function(t,e){this._states.current[e]===s&&(this._states.current[e]=0),this._states.current[e]++},this))},n.prototype.leave=function(e){t.each([e].concat(this._states.tags[e]||[]),t.proxy(function(t,e){this._states.current[e]--},this))},n.prototype.register=function(e){if(e.type===n.Type.Event){if(t.event.special[e.name]||(t.event.special[e.name]={}),!t.event.special[e.name].owl){var i=t.event.special[e.name]._default;t.event.special[e.name]._default=function(t){return!i||!i.apply||t.namespace&&-1!==t.namespace.indexOf("owl")?t.namespace&&t.namespace.indexOf("owl")>-1:i.apply(this,arguments)},t.event.special[e.name].owl=!0}}else e.type===n.Type.State&&(this._states.tags[e.name]?this._states.tags[e.name]=this._states.tags[e.name].concat(e.tags):this._states.tags[e.name]=e.tags,this._states.tags[e.name]=t.grep(this._states.tags[e.name],t.proxy(function(i,s){return t.inArray(i,this._states.tags[e.name])===s},this)))},n.prototype.suppress=function(e){t.each(e,t.proxy(function(t,e){this._supress[e]=!0},this))},n.prototype.release=function(e){t.each(e,t.proxy(function(t,e){delete this._supress[e]},this))},n.prototype.pointer=function(t){var i={x:null,y:null};return t=t.originalEvent||t||e.event,t=t.touches&&t.touches.length?t.touches[0]:t.changedTouches&&t.changedTouches.length?t.changedTouches[0]:t,t.pageX?(i.x=t.pageX,i.y=t.pageY):(i.x=t.clientX,i.y=t.clientY),i},n.prototype.difference=function(t,e){return{x:t.x-e.x,y:t.y-e.y}},t.fn.vcOwlCarousel=function(e){var i=Array.prototype.slice.call(arguments,1);return this.each(function(){var s=t(this),o=s.data("owl.vccarousel");o||(o=new n(this,"object"==typeof e&&e),s.data("owl.vccarousel",o),t.each(["next","prev","to","destroy","refresh","replace","add","remove"],function(e,i){o.register({type:n.Type.Event,name:i}),o.$element.on(i+".owl.vccarousel.core",t.proxy(function(t){t.namespace&&t.relatedTarget!==this&&(this.suppress([i]),o[i].apply(this,[].slice.call(arguments,1)),this.release([i]))},o))})),"string"==typeof e&&"_"!==e.charAt(0)&&o[e].apply(o,i)})},t.fn.vcOwlCarousel.Constructor=n}(window.Zepto||window.jQuery,window,document),function(t,e,i,s){var n=function(e){this._core=e,this._interval=null,this._visible=null,this._handlers={"initialized.owl.vccarousel":t.proxy(function(t){t.namespace&&this._core.settings.autoRefresh&&this.watch()},this)},this._core.options=t.extend({},n.Defaults,this._core.options),this._core.$element.on(this._handlers)};n.Defaults={autoRefresh:!0,autoRefreshInterval:500},n.prototype.watch=function(){this._interval||(this._visible=this._core.$element.is(":visible"),this._interval=e.setInterval(t.proxy(this.refresh,this),this._core.settings.autoRefreshInterval))},n.prototype.refresh=function(){this._core.$element.is(":visible")!==this._visible&&(this._visible=!this._visible,this._core.$element.toggleClass("owl-hidden",!this._visible),this._visible&&this._core.invalidate("width")&&this._core.refresh())},n.prototype.destroy=function(){var t,i;e.clearInterval(this._interval);for(t in this._handlers)this._core.$element.off(t,this._handlers[t]);for(i in Object.getOwnPropertyNames(this))"function"!=typeof this[i]&&(this[i]=null)},t.fn.vcOwlCarousel.Constructor.Plugins.AutoRefresh=n}(window.Zepto||window.jQuery,window,document),function(t,e,i,s){var n=function(e){this._core=e,this._loaded=[],this._handlers={"initialized.owl.vccarousel change.owl.vccarousel":t.proxy(function(e){if(e.namespace&&this._core.settings&&this._core.settings.lazyLoad&&(e.property&&"position"==e.property.name||"initialized"==e.type))for(var i=this._core.settings,s=i.center&&Math.ceil(i.items/2)||i.items,n=i.center&&-1*s||0,o=(e.property&&e.property.value||this._core.current())+n,r=this._core.clones().length,a=t.proxy(function(t,e){this.load(e)},this);n++-1||(n.each(t.proxy(function(i,s){var n,o=t(s),r=e.devicePixelRatio>1&&o.attr("data-src-retina")||o.attr("data-src");this._core.trigger("load",{element:o,url:r},"lazy"),o.is("img")?o.one("load.owl.lazy",t.proxy(function(){o.css("opacity",1),this._core.trigger("loaded",{element:o,url:r},"lazy")},this)).attr("src",r):(n=new Image,n.onload=t.proxy(function(){o.css({"background-image":"url("+r+")",opacity:"1"}),this._core.trigger("loaded",{element:o,url:r},"lazy")},this),n.src=r)},this)),this._loaded.push(s.get(0)))},n.prototype.destroy=function(){var t,e;for(t in this.handlers)this._core.$element.off(t,this.handlers[t]);for(e in Object.getOwnPropertyNames(this))"function"!=typeof this[e]&&(this[e]=null)},t.fn.vcOwlCarousel.Constructor.Plugins.Lazy=n}(window.Zepto||window.jQuery,window,document),function(t,e,i,s){var n=function(e){this._core=e,this._handlers={"initialized.owl.vccarousel refreshed.owl.vccarousel":t.proxy(function(t){t.namespace&&this._core.settings.autoHeight&&this.update()},this),"changed.owl.vccarousel":t.proxy(function(t){t.namespace&&this._core.settings.autoHeight&&"position"==t.property.name&&this.update()},this),"loaded.owl.lazy":t.proxy(function(t){t.namespace&&this._core.settings.autoHeight&&t.element.closest("."+this._core.settings.itemClass).index()===this._core.current()&&this.update()},this)},this._core.options=t.extend({},n.Defaults,this._core.options),this._core.$element.on(this._handlers)};n.Defaults={autoHeight:!1,autoHeightClass:"owl-height"},n.prototype.update=function(){this._core.$stage.parent().height(this._core.$stage.children().eq(this._core.current()).height()).addClass(this._core.settings.autoHeightClass)},n.prototype.destroy=function(){var t,e;for(t in this._handlers)this._core.$element.off(t,this._handlers[t]);for(e in Object.getOwnPropertyNames(this))"function"!=typeof this[e]&&(this[e]=null)},t.fn.vcOwlCarousel.Constructor.Plugins.AutoHeight=n}(window.Zepto||window.jQuery,window,document),function(t,e,i,s){var n=function(e){this._core=e,this._videos={},this._playing=null,this._handlers={"initialized.owl.vccarousel":t.proxy(function(t){t.namespace&&this._core.register({type:"state",name:"playing",tags:["interacting"]})},this),"resize.owl.vccarousel":t.proxy(function(t){t.namespace&&this._core.settings.video&&this.isInFullScreen()&&t.preventDefault()},this),"refreshed.owl.vccarousel":t.proxy(function(t){t.namespace&&this._core.is("resizing")&&this._core.$stage.find(".cloned .owl-video-frame").remove()},this),"changed.owl.vccarousel":t.proxy(function(t){t.namespace&&"position"===t.property.name&&this._playing&&this.stop()},this),"prepared.owl.vccarousel":t.proxy(function(e){if(e.namespace){var i=t(e.content).find(".owl-video");i.length&&(i.css("display","none"),this.fetch(i,t(e.content)))}},this)},this._core.options=t.extend({},n.Defaults,this._core.options),this._core.$element.on(this._handlers),this._core.$element.on("click.owl.video",".owl-video-play-icon",t.proxy(function(t){this.play(t)},this))};n.Defaults={video:!1,videoHeight:!1,videoWidth:!1},n.prototype.fetch=function(t,e){var i=t.attr("data-vimeo-id")?"vimeo":"youtube",s=t.attr("data-vimeo-id")||t.attr("data-youtube-id"),n=t.attr("data-width")||this._core.settings.videoWidth,o=t.attr("data-height")||this._core.settings.videoHeight,r=t.attr("href");if(!r)throw new Error("Missing video URL.");if(s=r.match(/(http:|https:|)\/\/(player.|www.)?(vimeo\.com|youtu(be\.com|\.be|be\.googleapis\.com))\/(video\/|embed\/|watch\?v=|v\/)?([A-Za-z0-9._%-]*)(\&\S+)?/),s[3].indexOf("youtu")>-1)i="youtube";else{if(!(s[3].indexOf("vimeo")>-1))throw new Error("Video URL not supported.");i="vimeo"}s=s[6],this._videos[r]={type:i,id:s,width:n,height:o},e.attr("data-video",r),this.thumbnail(t,this._videos[r])},n.prototype.thumbnail=function(e,i){var s,n,o,r=i.width&&i.height?'style="width:'+i.width+"px;height:"+i.height+'px;"':"",a=e.find("img"),h="src",l="",c=this._core.settings,p=function(t){n='
',s=c.lazyLoad?'
':'
',e.after(s),e.after(n)};return e.wrap('
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Essential_guidance_from_experienced_creators_to_https_bonrush_uk_for_effective_c - Metal Cut Production

Essential_guidance_from_experienced_creators_to_https_bonrush_uk_for_effective_c

Essential guidance from experienced creators to https://bonrush.uk for effective content strategy

Navigating the digital landscape requires a robust and well-defined content strategy, particularly for businesses aiming to establish a strong online presence. The creation and dissemination of compelling, informative, and engaging content are crucial for attracting and retaining audiences. A thoughtful approach to content isn't simply about posting regularly; it’s about understanding your target demographic, providing genuine value, and optimizing your content for search engines. Many businesses are turning to platforms and services designed to streamline this process, and understanding how to leverage these resources is paramount. Resources like those offered through a service such as https://bonrush.uk can prove invaluable in developing and executing a successful content plan.

Effective content strategy encompasses more than just blog posts and social media updates; it incorporates video, infographics, podcasts, and a myriad of other formats. The key is to identify the content types that resonate most effectively with your audience and deliver them consistently. Analyzing data, tracking performance metrics, and adapting your strategy based on results are equally important aspects of the process. Ignoring these crucial elements can lead to wasted resources and a diminished return on investment. A proactive approach will ensure your content achieves its desired impact, driving traffic, generating leads, and ultimately boosting your bottom line.

Understanding Your Audience and Defining Content Pillars

Before diving into content creation, it’s essential to cultivate a deep understanding of your target audience. This isn’t merely about demographics; it’s about understanding their pain points, their aspirations, their online behavior, and the types of content they actively seek out. Conduct thorough market research, analyze customer data, and engage with your audience on social media platforms to gain valuable insights. Creating detailed buyer personas – semi-fictional representations of your ideal customers – can help you tailor your content to their specific needs and interests. This focused approach significantly increases the likelihood of resonating with potential customers and converting them into loyal advocates.

Identifying Key Content Themes

Once you understand your audience, you can begin defining your content pillars – the core themes that will guide your content creation efforts. These pillars should align with your brand values, your expertise, and your audience’s interests. For example, if you’re a financial advisor targeting young professionals, your content pillars might include saving strategies, investment basics, and debt management. Sticking to these pillars ensures consistency in your messaging and helps establish you as a thought leader in your industry. Avoid straying too far from these core areas to maintain focus and relevance for your intended audience. Defining these themes upfront prevents content from becoming scattered and dilute.

Content Pillar Target Audience Segment Content Formats Key Performance Indicators (KPIs)
Financial Literacy Young Professionals (25-35) Blog Posts, Infographics, Videos Website Traffic, Lead Generation
Retirement Planning Pre-Retirees (55-65) Webinars, Ebooks, Personalized Consultations Conversion Rate, Client Acquisition

The table above demonstrates how to align content pillars, audience segments, content formats, and KPIs for a more effective content strategy. Regularly reviewing and updating these elements ensures your content remains relevant and impactful.

Leveraging Different Content Formats for Maximum Impact

The digital landscape is incredibly diverse, and audiences consume content in a variety of formats. Relying solely on blog posts limits your reach and potential engagement. Experiment with different content formats to cater to diverse preferences and learning styles. Video content, for instance, is highly engaging and can effectively convey complex information in a visually appealing manner. Infographics are excellent for presenting data and statistics in a concise and easily digestible format. Podcasts offer a convenient way for audiences to consume content while on the go, while ebooks provide a deeper dive into specific topics. The key is to diversify your content mix and continually test which formats perform best with your audience.

Repurposing Content for Wider Reach

Creating high-quality content takes time and effort, but you can amplify its impact by repurposing it across different platforms and formats. A single blog post, for example, can be transformed into a series of social media updates, an infographic, a short video, or even a podcast episode. This approach maximizes your return on investment and ensures your message reaches a wider audience. Consider the nuances of each platform when repurposing content; what works well on LinkedIn may not be as effective on TikTok. Adapting your content to the specific characteristics of each platform is crucial for optimal engagement. Understanding how to recycle and remodel existing content is an incredibly useful skill.

  • Video Marketing: Create short, engaging videos for social media.
  • Infographics: Visualize data and complex information.
  • Podcasts: Offer in-depth discussions and interviews.
  • Ebooks: Provide comprehensive guides and resources.

Utilizing a variety of content formats significantly enhances audience engagement and expands your reach. Continually experimenting and tracking performance will help you refine your strategy and achieve optimal results. Services like those available at https://bonrush.uk can help automate and optimize these processes.

The Importance of SEO in Content Strategy

Creating exceptional content is only half the battle; you also need to ensure it’s discoverable by your target audience. Search Engine Optimization (SEO) is the practice of optimizing your content to rank higher in search engine results pages (SERPs). This involves conducting keyword research to identify the terms your audience is using to search for information related to your products or services. Incorporate these keywords strategically into your content, including your title tags, meta descriptions, headings, and body copy. However, avoid keyword stuffing, as this can negatively impact your rankings. Focus on creating high-quality, informative content that naturally incorporates relevant keywords. Building high-quality backlinks from reputable websites is another crucial aspect of SEO.

Keyword Research and Implementation

Effective keyword research is the foundation of any successful SEO strategy. Use keyword research tools to identify relevant keywords with high search volume and low competition. Long-tail keywords – longer, more specific phrases – can be particularly valuable, as they often have lower competition and can attract highly qualified traffic. When incorporating keywords into your content, prioritize readability and natural language. Avoid forcing keywords into your writing, as this can make it sound unnatural and clunky. Instead, focus on creating content that provides genuine value to your audience and naturally incorporates relevant keywords. Consider the user intent behind each keyword and tailor your content accordingly.

  1. Keyword Research: Identify relevant keywords with high search volume.
  2. On-Page Optimization: Optimize title tags, meta descriptions, and headings.
  3. Content Creation: Create high-quality, informative content.
  4. Link Building: Acquire backlinks from reputable websites.

Implementing these SEO best practices will significantly improve your content’s visibility in search results and drive more organic traffic to your website.

Analyzing Content Performance and Iterating

Content strategy isn’t a set-it-and-forget-it endeavor; it requires continuous analysis and iteration. Regularly track key performance indicators (KPIs) to measure the effectiveness of your content. These KPIs might include website traffic, bounce rate, time on page, social media engagement, lead generation, and conversion rates. Use analytics tools to gather data and identify areas for improvement. For example, if a particular blog post is generating a lot of traffic but has a high bounce rate, it might indicate that the content isn’t meeting the needs of the audience. Analyzing this data allows you to refine your content strategy and optimize your content for better results. A/B testing different headlines, images, and calls to action can also provide valuable insights.

Don't be afraid to experiment with new content formats, topics, and distribution channels. The digital landscape is constantly evolving, and what works today may not work tomorrow. Staying agile and adapting to changing trends is crucial for long-term success. Regularly review your content calendar and make adjustments based on performance data. Remember, content strategy is an ongoing process of learning, testing, and refinement.

The Future of Content: AI and Personalization

The realm of content creation is on the cusp of a significant transformation, driven by advancements in Artificial Intelligence (AI) and the increasing demand for personalized experiences. AI-powered tools are now capable of assisting with various aspects of content creation, from generating ideas and writing drafts to optimizing content for SEO. These tools can significantly streamline the content creation process and free up marketers to focus on strategic initiatives. However, it’s important to remember that AI is a tool, not a replacement for human creativity and expertise.

Personalization is also becoming increasingly important. Audiences expect content that is tailored to their specific needs and interests. Utilizing data analytics and machine learning to deliver personalized content experiences can significantly enhance engagement and drive conversions. This could involve recommending relevant articles, displaying personalized offers, or even customizing the entire website experience based on individual user preferences. The ability to deliver highly targeted and relevant content will be a key differentiator in the years to come. The services offered by platforms like https://bonrush.uk can assist with both AI-driven content creation and personalization efforts, helping businesses stay ahead of the curve.